By Thaimu T. Kamara
Leading telecommunications company Africell Sierra Leone has on Wednesday presented a total cash prize of Le250 million each to winners of its widely celebrated Win Kopo Promotion, at an official ceremony held at the Africell Conference Room along Wilberforce Road in Freetown.
The colourful and well-attended event brought together members of the media, senior Africell management and staff, as well as beneficiaries of the promotion from different parts of the country. The atmosphere was filled with excitement and gratitude as winners shared testimonies of how the promotion has impacted their lives.
Delivering the welcoming address, Alhajie Brima Bah, together with other Africell staff members, warmly received journalists and winners, expressing appreciation for their presence. He described Win Kopo as a people-centered promotion designed exclusively for Sierra Leoneans, aimed at rewarding loyal subscribers while contributing meaningfully to improving livelihoods across the country. According to him, Africell remains committed to initiatives that directly touch the lives of its customers.
Speaking during the presentation ceremony, Kamanda Koroma, Marketing Officer at Africell Sierra Leone, said the event was organized not only to officially reward the winners but also to celebrate loyalty and reaffirm the company’s strong relationship with its subscribers. He disclosed that Africell has plans to make the Win Kopo Promotion an annual event, noting that more opportunities are being created for customers to benefit from similar initiatives.
Mr. Koroma further revealed that Africell will also roll out additional promotions during special periods such as Valentine’s Day and the holy month of Ramadan, as part of its broader strategy to engage customers and give back to society. He emphasized that Africell’s vision goes beyond connectivity, focusing on transforming lives through innovative and inclusive promotions.
He stressed that Africell remains steadfast in its mission to uplift its customers, confirming that each of the winners present at the ceremony received Le250 million through the Win Kopo promotion, a gesture he described as a true reflection of Africell’s commitment to rewarding loyalty.
Addressing the gathering, an Africell Manager explained that the introduction of the Win Kopo promotion was driven by the company’s desire to give back to the society that continues to support its growth. She thanked Africell subscribers nationwide for their trust, loyalty and consistent patronage over the years. She further highlighted that Africell has significantly expanded its network coverage to reach communities across Sierra Leone, ensuring reliable connectivity for both urban and rural users.
She encouraged members of the public to take advantage of the promotion by simply dialing *488#, noting that participation is easy and accessible to all Africell subscribers.
One of the winners, who disclosed that he has been an Africell subscriber for over ten years, expressed overwhelming joy after receiving the Le250 million prize. He described the Win Kopo promotion as life-changing and encouraged other subscribers to remain loyal and actively participate, assuring them that the promotion is genuine.
Another beneficiary, Mr. John Thoranka from Magburaka, revealed that he joined the Africell network in 2007. He admitted that he previously doubted the credibility of such promotions but stated that his win has completely changed his perception. According to him, his success through Win Kopo is a result of long-term commitment and persistence with the Africell network.
Sama Bockarie, a monthly winner of the promotion, also shared his excitement with attendees. He attributed his success to faith and self-belief, encouraging subscribers to remain hopeful and committed, as opportunities can come at any time.
Similarly, Mr. Sesay, another beneficiary from Bo District, expressed deep appreciation to Africell for selecting him as a winner. He described the experience as unforgettable and life-changing, noting that the prize will positively impact his family and future plans.
The Win Kopo Promotion continues to attract thousands of participants nationwide, offering Africell subscribers the chance to win substantial prizes while staying connected. Through initiatives like Win Kopo, Africell Sierra Leone continues to strengthen its bond with customers, reaffirming its position as a company committed not only to communication but also to empowering lives across the nation.